Nutcracker Research is a market research agency specialising in product testing and development and communications research. It was founded by Celia Callus who comes to the business with 15 years experience in market research after working with a variety of clients from the private industry, mainly with a focus on consumer and business audiences. Celia worked for established agencies in Malta and the UK for 13 years before setting up Nutcracker Research in London, where it is now based. Typical projects that Nutcracker delivers explore consumer reactions to new product or service propositions and give clients direction on whether to launch to market, how to develop the proposition to maximise take-up and effective communications strategies for launch. Nutcracker works in a variety of sectors including: financial services, membership organisations, fast moving consumer goods, technology and telcomms.